WARNING – Buy Barcodes Australia (buybarcodes.com.au)

(Note: This article is re-posted here with permission. It was originally posted on 11/03/19 on https://barcodesellers.org/buy-barcodes-australia-buybarcodes-com-au).

Buy Barcodes Australia (also known as BuyBarcodes Australia) at the domain name buybarcodes.com.au is another barcode seller with severe issues.

buybarcodes.com.au calls itself “Australia’s most trusted online barcodes retailer” (on its homepage); however, it is incredibly untrustworthy – there are many examples of false advertising on its website. Some examples are below.

MAJOR ISSUES (as of 11 March 2019): 

1. Falsely labels itself “BuyBarcodes is Australia’s go-to, and most trusted online barcodes retailer” on its “About Us” page. 

This is a clear lie. The domain buybarcodes.com.au  was registered only one month ago, on 18 February 2019, by Jeremy Stocker, who registered his barcode company Krucial PTY LTD only a few months ago on 23 November 2018.

Many other barcode seller companies in Australia have been around for a lot longer than this (for example, barcodesaustralia.com and barcodesaustralia.com have both been selling barcodes in Australia for more than 10 years).

2. It issues barcode numbers that start with “93” (the Australia Country prefix). However, it has no legal authority to issue these “93” barcode numbers.

On their Home Page, they state:

barcodes that start with 93



All EAN-13 barcode numbers that start with “93” (the Australia country prefix) are owned by GS1 Australia. GS1 Australia is the only company with the authority to issue barcode numbers that start with “93” – no other barcode seller in Australia or worldwide has legal authorisation to sell or issue these numbers.

On their FAQ page, they state:

93 faq

The statement “If you would like your company prefix to be different, just let us know, and we will happily modify the country prefix for any barcodes you purchase” is extraordinary. To do this is illegal – the country prefix of a barcode number cannot be modified. It is fixed. The only barcode numbers allowed to be sold by companies that are not GS1 start with the US country prefix (usually 06 or 07). All non-US country prefix barcode numbers are owned by the GS1 organisation in that specific country and cannot legally be issued by buybarcodes.com.au or any other barcode seller.

3. They have made themselves as anonymous as possible – they have extremely little information about themselves, or their company, on their website.

On the buybarcodes.com.au “About Us” page, they refer to themselves as “BuyBarcodes” only. They don’t provide their company name, company address, business number, business registration details, or the name of their director (or any staff members).

4. They have very little contact information on their website.

There is no email address, phone number, or physical address on their website. The only way to contact them is via the Contact Form on their “Contact” page or by the online chat form on their homepage.

5. They falsely claim that their barcode numbers are accepted by any retail outlet worldwide.

On their homepage, they say:

93 barcode number confidence


Also, on their FAQ page, they say:

retail 93 barcode numbers faq


This statement is false. Some retailers worldwide will refuse to accept barcodes from buybarcodes.com.au because their company policy is only to accept barcodes purchased directly from GS1 (examples of retailers with this policy are Wal-Mart in the USA and the Super Retail Group New Zealand and Australia).

Other retailers will only accept barcodes if they come with Barcode Verification Reports and/or a manufacturers GLN number (e.g. ASDA, Tesco, Homebase in the UK). buybarcodes.com.au only provide EAN-13 barcode numbers and images – they don’t provide GLN numbers or verification reports.