A barcode is a machine-readable representation of a unique number, allowing retailers to track product sales in their inventory system. It typically consists of dark ink on a light background, forming high and low reflectance patterns that are converted to binary digits. UPCs (12 digits) and EANs (13 digits) are common types of barcodes.

Over 20,000 happy Australian customers | 3m+ Barcodes in circulation | 10,000+ scans each day

Barcode Reseller

Barcode resellers purchase sections of numbers that are now outside of GS1’s control. They then sell these numbers to individuals for use on their products. These barcode numbers are generally much cheaper than other barcode numbers as there are no annual fees or joining fees attached to them. Hence, these barcodes are purchased at a one-off cost.

Buying from a legitimate barcode reseller ensures that you receive valid, globally accepted barcodes that meet industry standards. Here’s why it matters:

✅ Guaranteed Uniqueness and Validity

Legitimate resellers supply barcodes that originate from the GS1 system or have been legally resold with clear documentation. This ensures each barcode is unique and won’t conflict with others in global databases — critical for product listing in retail and online platforms like eBay, and major supermarkets.

✅ Avoid Rejection by Retailers

Many retailers and distributors require barcodes to meet strict standards. Illegitimate or recycled barcodes may be rejected, leading to lost sales, product relabeling costs, and delays in getting to market.

✅ Legal Protection and Peace of Mind

When you buy from a trusted reseller, you get proof of ownership — like a Certificate of GTIN Assignment — protecting your brand and products from future disputes or reallocation issues.

✅ Reliable Customer Support

Authorized resellers offer proper support, format options (e.g., JPG, PDF, SVG), and guidance on correct barcode usage, printing, and placement. This helps ensure your packaging and supply chain processes run smoothly.

✅ No Hidden Fees or Ongoing Costs

Unlike some membership-based systems, a good reseller offers a one-time purchase with no renewal fees — ideal for startups and small businesses.

What to watch out for when buying from a barcode reseller?

When purchasing from a barcode reseller, ensure that they are legitimate and have been in business for a while (i.e. they aren’t going anywhere). There are occasions when people sell cheap non-legitimate barcodes to make a quick buck. This gets expensive for the people they supply when they have to reprint their product packaging with a new barcode.

Purchase barcodes from a legitimate reseller (us) here.

International Barcodes Network

We are members of the International Barcodes Network which was formed to increase the availability of reseller barcodes and barcode information worldwide. We provide local offices where licensees know their individual markets, speak the local language, and supply reasonably priced barcode numbers in the client’s local currency.

“I bought from you as I admired your service. Very professional and so efficient. I had my barcode in no time. ” Heather S

“Fantastic fast and personalised service, just when I needed it the most. Thank you! ” Vimala D

“Thank you David for your prompt and premium service. The barcodes look great! ” Jack Y