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WARNING: EziBarcodes Australia

EziBarcodes, currently operating in the UK & NZ, calls itself “New Zealand’s/UK’s most trusted online barcodes retailer” (on its homepage); however, it is incredibly untrustworthy – there are many examples of false advertising on its website.

Some examples are below (kindly reposted here with permission from https://barcodesellers.org/ezibarcodesnz): 


MAJOR ISSUES (as of 18 February 2019): 


1. Falsely declares that they are “New Zealand’s/UK’s longest standing online barcodes retailer” on their “About Us” page. 

This is a clear lie. The company Krucial PTY LTD was registered three months ago, on 23 November 2018, and their domains were registered only in November 2018 (UK) and January 2019 (NZ).

Other barcode seller companies in New Zealand & UK have been around for well over ten years (for example Barcodes Ltd, were both registered in 2004).

They will likely be launching in Australia soon, falsely claiming the same status.


2. Claims to issue barcode numbers that start with the Country prefix. However, it has no legal authority to issue these prefix barcode numbers.

On both of their Home Pages, they state:

Warning Warning

All EAN-13 barcode numbers that start with “94” (the New Zealand country prefix) and “50” (the UK country prefix) are owned by GS1. GS1 is the only company with the authority to issue barcode numbers that start with the specific country prefix – no other barcode seller worldwide has legal authorisation to do this.

They will likely be claiming the same once they launch in Australia, falsely advertising that they sell barcode numbers that start with “93”.

 On their FAQ page, they state:


The statement “If you would like your company prefix to be different, just let us know, and we will happily modify the country prefix for any barcodes you purchase” is extraordinary. To do this is illegal – the country prefix of a barcode number cannot be modified. It is fixed. The only barcode numbers allowed to be sold by companies that are not GS1 start with the US country prefix (usually 06 or 07). All non-US country prefix barcode numbers are owned by the GS1 organisation in that specific country and cannot legally be issued by EziBarcodes or any other barcode seller.


3. Although they claim to issue barcode numbers that start with “94” and “50”, they actually issue barcode numbers that start with “07”.

We ordered an EAN-13 barcode from ezibarcodes.co.nz on 18 February 2018, and the barcode number they issued to us began with “07” (the US country prefix), not “94” or “50”.


4. They say they are “Locally owned and operated” on both their NZ & UK websites on the “About Us” page. However, they’re based in Australia, not New Zealand or the UK.

Their business Krucial PTY LTD is owned and run from Perth, Australia. They have no New Zealand or UK  based office, staff, or contact details.


5. They have made themselves as anonymous as possible – they have extremely little information about themselves, or their company, on their website.

On their “About Us” page, they refer to themselves as “EziBarcodes” only. They don’t provide their company name, company address, business number, business registration details, or the name of their director (or any staff members). We had to search for their domain on the NZ Domain Name Commission website to find the company’s name behind the website (we found that Jeremy Stocker purchased the domain on behalf of Krucial PTY LTD in Australia).


6. They have very little contact information on their website.

There is no email address, phone number, or physical address on their website. The only way to contact them is via the Contact Form on their “Contact” page.


7. Falsely claim that their barcode numbers are accepted by any retail outlet worldwide.

On their homepage, they say, “your barcodes are 100% guaranteed to work in any store.” Also, On their FAQ page, they say:


This statement is false. There are definitely some retailers worldwide (in New Zealand, Australia, the USA etc.) that will refuse to accept barcodes from EziBarcodes because their company policy is only to accept barcodes that are purchased directly from GS1 (examples of retailers with this policy are Wal-Mart in the USA, and the Super Retail Group in New Zealand and Australia).