A barcode is a machine-readable representation of a unique number, allowing retailers to track product sales in their inventory system. It typically consists of dark ink on a light background, forming high and low reflectance patterns that are converted to binary digits. UPCs (12 digits) and EANs (13 digits) are common types of barcodes.

Over 20,000 happy Australian customers | 3m+ Barcodes in circulation | 10,000+ scans each day

Other Links

Here are some other links which may be of use to you. We aim to make barcoding affordable and straightforward.

If you can’t see what you need in the list below, please use our search bar tool to search all pages on our website.The search tool can be found at the top right of the website.

Help videos
Videos on how to list on Amazon
Global trade item number(GTIN)
Barcodes for cards
Custom barcodes
GS1 databar barcode
UPC barcodes
Where to position your barcode on the product
Barcodes for beer
Annual Fees
Warnings – scam websites
Barcode images for one of our numbers
EAN13 symbology
EAN 13 information