Alcohol products usually have a 13-digit “EAN-13” barcode on them. You can purchase this type of barcode above and receive it by email instantly.

The Winemakers’ Federation of Australia Packaging Guidelines for barcodes states that wine bottles should have “a standardised approach to numbering and barcoding trade items”. Our EAN-13 barcodes meet these guidelines. The EAN-13 barcodes we sell are globally unique barcodes that comply with the standardised retail barcoding system used in Australia and worldwide. Our barcodes are compliant with all retail barcoding software and barcode scanners, both in Australia and worldwide.

Generally speaking, you need a unique barcode number for each different retail product (this includes different product variations – e.g. different craft beer flavours or sizes). If your product is for sale both individually (e.g. individual bottles) and in a multi-unit set (e.g. a 6-pack of beers), you’ll need one barcode for the bottle and a different barcode for the 6-pack.

You definitely need a different barcode for each product when the price changes. If the price is the same (across all the product variations), then you might get away with using the same barcode number on all the product variations. This depends a bit on which retail stores you are selling your products in – the larger retail stores, in particular, might require a different barcode for each product variation (especially if they do stocktaking automatically instead of manually).

Possibly. If different vintages are available for sale at the same time in the retail stores and have different prices, then you will definitely need a different barcode for each vintage. This is so that the correct price appears when the barcode scans at checkout.

You may need to put an ITF-14 carton code (a 14-digit Carton Code) onto the delivery boxes that contain your wine bottles – please discuss this with your retailers to find out if they require this. ITF-14 barcodes are 14 digits long and are based on the 13-digit EAN barcode on the wine labels. They are scanned when each delivery carton enters the warehouse/storage area so that your retailers know how many bottles of wine are in each box (this helps them to keep track of the remaining stock that’s in their warehouse and to know when they’re running low on a particular product and need to order more). Usually, you’ll need one ITF-14 barcode for each EAN-13 barcode that you have. You can purchase an ITF-14 carton code here if you need one.

No, you don’t. All you need to do is buy the barcodes you need below on our website and pay by credit card. You will receive your barcodes automatically by email as soon as we receive your payment. Barcodes are a globally unique sequence of 13 digits. The digits are encoded into a barcode image (the vertical black bars and white spaces). No product information will be encoded into the barcodes. Your barcodes and products will only be linked together once you give they are entered in retailers databases. The retailer will enter the information into their inventory system. After that, when the barcode is scanned, the product/price information will appear on the retailer’s checkout screen).

No, you don’t. You can allocate the barcodes to your products and start using the barcodes immediately. There is no compulsory (or comprehensive) barcode database for alcohol products or any other retail product in Australia or worldwide.

There are several general barcode databases online (for all types of retail products – food, beverages, clothes etc.), but none of these databases is complete. One of the best ones is the International Barcodes Database. If you purchase “EAN-13 Barcode Packages” (above), you’ll be able to register your barcodes for free on that database. Registration is an optional service. It is not compulsory. For more information about barcode registration, click here.

Our barcodes are suitable for use in the Container Deposit Schemes. Click here to read more about barcodes for Container Deposit Schemes./

Yes. We can post you a roll of barcode labels. We also do round labels suitable for 4-pack carriers. This could be a good option if your labels were printed before you got a barcode (or if the barcode printed on the labels is not scanning correctly for some reason). You can purchase barcode labels here.